What Digital Marketing Is: A Guide for Modern Businesses

What Digital Marketing Is: A Guide for Modern Businesses

Jun 3, 2025

In today’s online-first economy, understanding what digital marketing is is not just helpful; it is essential. Whether you are a startup, a growing enterprise, or an established brand, digital marketing holds the key to visibility, engagement, and sustainable growth.

But what does digital marketing actually include? Why has it become the backbone of most marketing strategies? And how can digital marketing specialists help your business thrive in a crowded digital landscape?

This guide breaks it down with simple, actionable insights designed for how people search, learn, and decide online.

 

What Digital Marketing Is and Why It Matters in 2025?

Digital marketing is the use of online channels and technologies to promote products, services, or brands. This includes a wide range of strategies from SEO and social media to paid advertising, email marketing, and content creation.

Unlike traditional marketing, digital or online marketing allows for precision targeting, real-time analytics, and global reach, all at a fraction of the cost. It helps businesses connect with their audiences where they spend most of their time: online.

At its core, digital marketing is about building relationships, driving engagement, and converting attention into action, whether that’s a sale, a sign-up, or a share.

 

What Are the Types of Digital Marketing?

There are several types of digital marketing, each suited to different goals and platforms. Here’s a breakdown:

1. Search Engine Optimisation (SEO)

Helps your website appear higher in search engine results for queries related to your business. Essential for organic visibility and long-term traffic.

2. Pay-Per-Click (PPC) Advertising

Involves paid ads on platforms like Google Ads, Bing, or social media. You pay only when someone clicks your ad, great for quick visibility and lead generation.

3. Content Marketing

Focuses on creating valuable content (blogs, videos, guides) to attract and retain a clearly defined audience. It builds authority and trust over time.

4. Social Media Marketing

Uses platforms like Facebook, Instagram, LinkedIn, and TikTok to engage audiences, build brand awareness, and drive traffic or conversions.

5. Email Marketing

Still one of the most cost-effective forms of digital marketing. Sends targeted messages directly to people’s inboxes for nurturing leads and retaining customers.

6. Affiliate Marketing

Involves working with third parties (affiliates) who promote your product or service in exchange for a commission.

7. Influencer Marketing

Leverages online influencers to endorse your brand, tapping into their followers and credibility to gain exposure.

8. Mobile Marketing

Targets users through mobile apps, SMS, and push notifications, recognising the shift to mobile-first behaviour.

Different businesses benefit from different strategies and many successful brands use a combination of these types for full-funnel impact.

 

What Are the Benefits of Digital Marketing?

The benefits of digital marketing are both measurable and meaningful, especially for businesses looking to scale efficiently. Understanding what digital marketing is helps clarify why it’s such a powerful tool in today’s business landscape. Key advantages include:

  • Global Reach: Connect with audiences across the world without the limitations of geography.
  • Cost Efficiency: Lower cost than print, TV, or radio ads, with better targeting and ROI.
  • Measurable Results: Use analytics tools to track clicks, conversions, engagement, and more in real time.
  • Audience Targeting: Serve ads and content to very specific demographics based on behaviour, interests, or location.
  • Flexibility: Campaigns can be adjusted on the fly based on performance, saving time and money.
  • Engagement: Digital platforms encourage direct interaction with your audience through comments, shares, likes, and feedback.
  • Data-Driven Decisions: Make smarter marketing choices based on real-world data, not guesswork.

In a fast-paced, competitive market, digital marketing gives you the tools to adapt, experiment, and grow.

 

What Does a Digital Marketing Specialist Do?

A digital marketing specialist is someone trained in planning, executing, and analysing digital campaigns across multiple channels. They stay up to date with ever-evolving algorithms, tools, and trends.

Here’s how they can help:

  • Strategy Development: Build custom marketing plans based on your goals, audience, and industry.
  • Campaign Management: Oversee SEO, PPC, social media, and more to ensure consistent performance.
  • Content Planning: Create content calendars and assets that drive traffic and conversions.
  • Analytics & Reporting: Monitor performance metrics and make data-driven improvements.
  • Tool Expertise: Use platforms like Google Analytics, Meta Ads Manager, SEMrush, HubSpot, and others to optimise campaigns.

If you’re unsure how to start or scale your online presence, working with digital marketing professionals can save time, reduce waste, and deliver better results.

 

What Makes Processcorp the Right Partner for Digital Marketing Support?

At Processcorp, we help businesses outsource digital marketing tasks so they can focus on growth without compromising quality or control. Whether you’re just starting to explore what digital marketing is or need support executing advanced strategies, we offer scalable solutions to match your goals.

Our solutions are ideal for:

  • Agencies looking to scale their marketing services
  • Startups needing marketing support on a budget
  • eCommerce brands looking to grow traffic and conversions
  • SMEs without in-house marketing expertise

Our digital marketing outsourcing services include:

  • SEO and content writing
  • Paid ad management (Google Ads, Facebook, LinkedIn)
  • Social media strategy and execution
  • Email marketing and automation
  • Web analytics and reporting

 

Getting Started: Tips for New Businesses

Start with these basic steps:

  1. Define Your Goals – Know what success looks like. More leads? More sales? More brand awareness?
  2. Understand Your Audience – Who are they? Where do they spend time online? What problems do you solve?
  3. Build a Website – Your digital home base. Optimise it for search and mobile users.
  4. Choose Your Channels – Select the most relevant types of digital marketing for your audience and goals.
  5. Create Content – Start with blog posts, social content, and email newsletters.
  6. Measure and Optimise – Track performance using tools like Google Analytics, and adjust based on data.

And remember, you don’t have to do it all alone. Digital marketing professionals can help you avoid common pitfalls and accelerate your results.

 

Frequently Asked Questions (FAQs)

Q: What is digital marketing, and how does it work?
A: Digital marketing refers to all marketing efforts that use the internet or electronic devices to promote products or services. Learning what digital marketing is helps clarify how it works. It connects businesses with their target audience through channels such as search engines, social media, email, and websites, often using data and analytics to measure performance and improve results.

Q: What are the most effective types of digital marketing?
A: Some of the most impactful types of digital marketing include search engine optimisation (SEO), pay-per-click advertising (PPC), content marketing, social media marketing, email marketing, and affiliate marketing. The right mix depends on your business goals and audience.

Q: How do I get started with digital marketing?
A: Start by identifying your goals, whether it’s brand awareness, lead generation, or sales. Then choose the digital marketing channels that align with your audience. Working with digital marketing specialists can help you build a clear strategy and avoid common pitfalls.

Q: Do small businesses need digital marketing experts?
A: Yes. While some businesses handle marketing in-house, working with digital marketing specialists can save time and boost results, especially for small businesses without dedicated teams. Experts can ensure you’re targeting the right platforms, using the right tools, and staying competitive online.

Q: What are the benefits of digital marketing for eCommerce businesses?
A: Digital marketing allows eCommerce brands to reach a broader audience, personalise customer experiences, retarget potential buyers, and track real-time performance. It’s cost-effective, scalable, and essential for online growth.

Q: How much should I budget for digital marketing?
A: Budgets vary depending on your business size, industry, and goals. As a general guide, many businesses allocate 7–10% of revenue to marketing, with a significant portion going to digital. A tailored plan from digital marketing specialists can help you optimise your spending for maximum ROI.

Why Digital Marketing Matters More Than Ever

The digital world moves fast, but that doesn’t mean you have to get left behind. Whether you’re trying to understand what digital marketing is, explore its types, or unlock the benefits of online marketing for your business, one thing is clear: online visibility equals opportunity.

Working with experienced digital marketing specialists gives your business the support it needs to grow smarter, faster, and stronger.

 

Want Help Growing Your Business Online?

Let Processcorp connect you with skilled digital marketing professionals who fit your goals, budget, and timeline. Visit processcorp.com.au to learn more, or contact us for a custom consultation today.

Being an Australian owned and managed company, ProcessCorp is dedicated to helping startups, small, medium, and even large, established businesses grow fast.

Call Us Today!

1300599755

Our Location

WOTSO, Level 1, 5 George St, North Strathfield NSW 2137
Contact Us

Why the Philippines is a Top Offshoring Location

Why the Philippines is a Top Offshoring Location

Oct 11, 2019

Outsourcing or Offshoring is a great option if you want to cut costs, improve efficiency and focus more on your core business. However, not all countries are capable of doing outsourcing work successfully. Offshoring is more than just cost savings. Rather it includes education levels, culture, economic climate, work ethic and other issues that you have to deal with.

We believe that the Philippines is the best location to oursource your business. If you’re not yet convinced, here are a few reasons why:

You get amazing value for money

The first reason people get to think of when outsourcing is that they could not afford additional staff for their company, as cost of labor is prohibitively high. With offshoring, you can scale faster, cut costs and boost profits. In the Philippines, it’s far less than what it costs in Australia, the US or Europe. That means you can pay someone a good wage for much less than you’d need to pay at home – up to 70% less, in fact.

They’re easy to talk to

It is important to have good communication when integrating an offshore team, and the fewer language barriers, the better. Fortunately, you’ll find your Filipino team members easy to talk to. The Philippines is the third-largest English speaking country in the world. Aside from their local language, Filipino or Tagalog, they speak English very fluenty too. And unlike other popular offshoring destinations, the Filipino accent sounds familiar and is easy to understand, which explains why call centers are so popular in the Philippines.

They work hard

If you’ve had bad experiences with outsourcing in the past, you might be worried about getting taken advantage of by your remote team. After all, you can’t see them and you’re not physically there to make sure the work is getting done. But that’s not an issue in Filipino offshore teams, especially with good management. Filipinos are renowned for their amazing work ethic and are eager to demonstrate their productivity. They’ll at least match, if not exceed your onshore team’s dedication.

They’re experienced

The Philippines has been a top offshoring destination since the early 2000s, although its first contact center which was established back in 1992. According to surveys by the Philippine Statistics Authority, Business Process Management (BPM), this sector alone employed 449,964 people in 2013 (and this is just one offshore sector). So it’s safe to say, they know what they’re doing when it comes to working with overseas companies.

Tips in Choosing the Right Outsourcing Partner

Tips in Choosing the Right Outsourcing Partner

Sep 12, 2019

Looking for the right outsourcing partner can be a long and difficult task. Companies will sort through tons of candidates before choosing the right outsourcing partner that will suit and provide their needs. It is a meticulous job to decipher which among hundreds of outsourcing BPO companies is the perfect match for your business. There are plenty of these services on the web, but it’s not just about finding the cheapest one that you can partner with. Rather, you need to choose the one that will bring value and results that you intend to have.

In this post, we share to you some tips when choosing an outsourcing partner that will fit your needs:

Check track records

In order to see how well the outsourcing company performs, you can check their experiences for the different kinds of customers that they have provided services for and the number of projects that they have completed. This can help you analyze if the particular outsourcing service provider is best suited for your business.

Check for financial stability

Make sure that your outsource partner is financially secure; also find out more about the outsourcing service provider’s directors and managers, their experience and their qualification. This information will help you analyze if a particular outsourcing service provider can match up to your expectations.

Check samples

Asking for your outsourcing partner’s samples can help you better understand if the selected outsource partner matches up to your expectations. Samples would also give you a good idea about your IT partner’s capabilities, technical expertise and level of quality.

Check references

Most of us will ask for references or suggestions from people we trust before actually diving into partnership. From references you can find out more about the quality of service, timely deliveries and customer support services. By contacting the customers of your outsourcing partner, you can find out more about the abilities of your outsourcing partner.

Check company’s work culture

Working with a company whose goals and culture blend well with yours is the best foundation for building a strong business partnership. Having work outsourced requires a lot of coordination between businesses in partnership, so being surrounded with the right attitudes and priorities helps streamline execution and increase collaboration in each task you require.

Here’s how to identify a great outsourcing partner.

Finding the perfect outsourcing partner is a crucial step in your offshore outsourcing journey. You will need to find a company that will perfectly match your business needs and structure.  There are various factors that you will need to evaluate before deciding on a service provider.

Scope of Work

What are your desired outcomes and how do you need them done? Before handing over your business’ functions, you must have a clear process of how it should be done. This process document will be the basis of your offshore work. The best results come from clear and specific process documentation. At ProcessCorp, we help you come up with a clear process document by understanding your business. We immerse ourselves in your business and help you transition.

Transition Support

It is important that the outsourcing partner has a transition support in place to help you with the changeover. Handing over some work offshore is a major leap in your business and you need to make sure that you eliminate problems along the way. Transition support is something we love doing to our clients at ProcessCorp. We will hold your hand and guide you to the wonderful world of offshore outsourcing.

Clear and Reasonable Fees

We now know how the cost effectiveness of offshore outsourcing can greatly help your business. Before settling with an outsourcing partner,  make sure the fees and charges have already been properly communicated. Do a little research on where the company is located. When they are in major cities, their fees are usually much higher than those in smaller cities.

Trial Period

It would be great if you can trial the outsourcing services for a few weeks before you commit on a long-term agreement. A good outsourcing partner will not hesitate to offer you this. To give our clients a glimpse of the many opportunities and benefits of outsourcing, ProcessCorp usually offers them a two-week free trial period.

Flexibility

Your service provider must be able to adapt to and serve your requirements. They must be available whenever you need them and be able to serve you in times of urgency or during swift management changes.

Reputation

In choosing the perfect outsourcing partner, find out who the company’s current and previous clients are, what industries they serve, and what their industry reputation is.

Here are the questions you should ask your outsourcing partner.

Finding an outsourcing partner in Australia can be challenging, but finding a good offshore team will pay off and benefit your business greatly. When selecting an offshoring provider, there are things you must consider before making that deal. Be sure that outsourcing business operations is what your company needs or that building an offshore team will suit your system. Here are questions you can ask before choosing an outsourcing partner:

WHAT IS THE SYSTEM OF OPERATIONS?

Where does the offshore team work? What is the extent of tasks that the team can perform? These simple but critical questions will give you an idea of the operations and work setting of your offshore team. Knowing this will help you evaluate if you will be partnering with the right offshoring provider. Build an offshore team that suits your local team’s operations.

WHAT IS THE AVAILABILITY OF THE TEAM?

This does not only include the regular and daily schedules. Before starting the partnership, you must know ahead about the arrangement when it comes to holidays and leave. Make sure to know when the workers will or will not be available for duty.

WHAT IS THE RECRUITMENT PROCESS?

You will be entrusting part of the human resources tasks to your outsourcing partner, so you should know what goes into the selection of members in your team. Ask how they choose the best candidates, what qualifications they require, and what evaluation and tests need to be passed before hiring.

HOW IS THE ACCOUNT MANAGED?

What additional details should be known about the contract? Are there hidden costs or minimum contract terms? If things don’t work out, will there be termination fees? Know every detail included in your contract before signing.

Processcorp will help you build an offshore team with full transparency guaranteed. You may ask any of these questions before partnering with us, then you will experience all the perks of outsourcing your business operations. Contact us and we will discuss how we can help your business grow. We can’t wait to be your outsourcing partner!

 

Why Graphic Design is Important For Any Business

Why Graphic Design is Important For Any Business

Sep 3, 2019

In this digital era, graphic design has become important for any type of business out there. Whether you’re a small business selling products, or a big brand trying to maintain its reputation and earnings, graphic design is no doubt very useful in targeting your goals. Even when you have a physical store built somewhere, it is now important to also dive into the online world where everyone can be found in order for you to quickly reach your target customers. Because of this, you would need good graphics, coupled with your awesome product or service, to catch the attention of your clients. So you have a business, you will surely be needing graphic design.

In this post, we share to you more reasons why graphic design is highly important for any business out there looking to expand their reach and increase profit:

It shows your branding

If you decide to dive into the online world for your business (which you should), then you must think about your company’s branding and design. It is important to keep a consistent look and theme all throughout your content and pages to give a good impression to your clients. Especially when starting out, you must look visually appealing to the public so they get to notice you. Even in social media, first impressions are very essential. You must be able to quickly catch a customer’s attention through well-made graphics that speak your brand.

It conveys your messages more clearly

Great graphics and design can help you express your messages to the public creatively and innovatively. Through the use of graphics, your messages are clearer, efficient, and can be comprehended easily, thus attracting your target customers. The use of info graphics, for instance, is a great way to let your audience understand your message easier. Therefore it is important to have a good graphic design team who can work with you to achieve this.

You can get ahead through creativity

Graphic design is not new to many businesses. In fact, the competition right now has become tougher than ever, and it is highly important to get creative in creating content that will not just capture people’s attention, but will also keep their interest for a very long time. Thus, a good content should be eye-catching, helpful, and has value to your target audience. You need to make sure that your customers understand your brand immediately. With proper planning and innovative creativity, you can design awesome content that will put you ahead of other businesses who are also in the field.

Your followers will increase faster

As mentioned, having visually appealing images and graphics can capture your target audience quicker thus building your followers count rapidly as well. These days, everybody does not just follow a brand because they like the products and services, but people also follow the brands that consistently know their style and design.

 

If you need graphic designers for your business, you can easily find skillful and talented ones who can adapt or event create your business branding. Outsourcing graphic designers have never been easy and we can help you select a team that will help you get the recognition you deserve through great graphic designing. Contact ProcessCorp here for design needs.

 

Why Outsource Customer Service

Why Outsource Customer Service

Aug 22, 2019

Customer service is vital for any type of business. The ratings of your customer service to people determine how well your business is performing. When people find out that your customer service is not at par or beyond their standards, they might now consider your products and services.

Because of the advent of digital technology in the business sector, custom service has become a solid role with common functions that require proper training and tools. That is why these days, companies have turned into outsourcing their customer service because it is now very doable, and can help them reduce cost and minimize company expenses. Especially when outsourcing to multi-channel centers, you can turnover more tasks that can help you focus more on important functions.

If you’re thinking about outsourcing your customer service functions, then we’re here to confirm that decision and help you realize all the benefits that you can get.

 

 

Reasons to Outsource Customer Service

 

Cost Savings:

The ultimate goal for any business is to gain profit, so cost savings is the biggest factor in order to achieve this. When you outsource, there are many expense components that you can actually avoid such as health insurances, office equipment, overheads, and so much more. All you need to pay would be the salaries of the people you hire overseas which is much more cheaper. Outsourcing in the Philippines, for instance, is relatively cheaper and affordable without sacrificing quality, as many Filipinos are trained in customer service and can speak English excellently.

 

Seasonal Spike in Volume:

Companies under the retail sector experience seasonal peak in sales volumes in certain times of the year. Summer and the holiday seasons are the most common peak seasons but depending on your product or service, more peak seasons may be experienced. This is actually a perfect time to outsource people to help your customer service. With the increase of customers and leads, it is important to think about your current employees who will be handling the additional volume of work. To avoid giving so much stress to your staff, outsourcing people even just for a few months during the peak season can greatly benefit your operations.

 

Multi-Channel Support:

If you’re handling multiple channels such as emails, live chat, voice call, social media, etc, this may take precious time and could take a toll on your own and your staff’s roles and functions. Outsourcing offers multi-channel support so you are assured that your potential clients get their needed responses on time.

 

24×7 Support:

If your business caters to customers around the world, then it is important to get 24/7 customer support that can respond to any communication day and night. This may be difficult to achieve because of the many things you’ll have to process, such as getting new employees for graveyard shift, preparing for the increase of overhead costs, and many others. Outsourcing customer service can definitely save you from this problem.

If you think outsourcing is a great option for your business, there are a number of outsourcing service providers you can contact. ProcessCorp offers a variety of functions that can help your business thrive. Simply contact here.