A digital marketing package can bring together the services a startup needs to establish its brand, launch its website and begin reaching potential customers online. Depending on the business, this can include branding, website development, SEO, social media, content creation and PPC advertising.
Starting a business involves more than choosing a name and building a website. You also need to establish your brand, reach the right audience and create ways for potential customers to find and contact you.
For a new business, having the right marketing activities in place from the beginning can provide a stronger foundation for future growth.
What Does a Startup Need to Get Started Online?
Before focusing on individual marketing channels, a startup needs a solid foundation.
This can include:
- A clear brand identity
- A professional website
- A domain and hosting
- Social media profiles
- Search engine visibility
- Useful content
- A way to reach potential customers through advertising
These elements work together. Your website gives people somewhere to learn about your business, while your branding, search visibility, social media and advertising can help bring people to it.
What Marketing Services Can Help a New Business Grow?
There is no single formula that works for every startup. The right services depend on what the business sells, who it wants to reach and how competitive its market is.
Common areas include website development, SEO, social media marketing, content creation and PPC advertising.
Some businesses might need to establish their website and brand first, while others may already have these foundations and need to focus more heavily on generating traffic and leads.
How Do Different Marketing Activities Work Together?
Digital marketing works best when the different activities support the same overall objectives.
For example, SEO can help a business appear in organic search results, while PPC can provide additional visibility through paid advertising. Content can support both channels by answering customer questions and targeting relevant search terms.
Social media can then help distribute content, build awareness and maintain communication with an audience. This means each activity can contribute something different without needing to operate as a separate strategy.
When Should a Startup Invest in SEO?
SEO can help a new business build visibility for searches related to its products or services.
An SEO strategy involves:
- Keyword research
- Website audits
- On-page optimisation
- Content creation
- Competitor research
- Monitoring search performance
For a startup, this work can help establish a foundation for organic search visibility while identifying opportunities to create useful content for potential customers.
SEO also takes time, so starting with a clear strategy can help businesses build their search presence as the website develops.
How Can Paid Advertising Help a New Business?
PPC advertising gives businesses another way to reach potential customers through paid search campaigns.
A campaign can be built around relevant keywords and then adjusted using performance data. Search terms, clicks, conversions and other results can help identify which parts of a campaign are performing well and where changes can be needed.
For a startup, this can provide a way to actively promote its products or services while its organic search visibility develops.
What Role Does Social Media Play for a Startup?
Social media gives a new business another channel for communicating with potential and existing customers.
Depending on the business, this can involve:
- Setting up social profiles
- Creating branded content
- Publishing posts
- Sharing website content
- Engaging with followers
- Running social advertising campaigns
The most useful platforms will depend on where the business’s target audience spends its time.
What Should You Look for in a Digital Marketing Package?
When comparing digital marketing packages, look beyond the number of services included. Consider whether the package addresses the areas your business actually needs.
Does It Include the Right Services?
A startup might need branding and website development, while an established business can already have these and require SEO or advertising instead.
Is the Strategy Built Around Your Business?
Your industry, competitors, audience and goals should influence the marketing approach. A local service business, online store and professional consultancy are unlikely to need exactly the same strategy.
Is There Ongoing Monitoring?
Marketing does not stop once a website or campaign goes live. Performance should be reviewed so that opportunities and problems can be identified.
Is There a Clear Process?
You should understand what happens when you start, what will be delivered and how progress will be monitored.
What Does ProcessCorp’s Business Startup Package Include?
ProcessCorp’s Business Startup Marketing Package brings several services together for businesses that are establishing their brand and online presence.
The package includes:
- Design and Branding: Branding services include a logo, stationery, business card and social media graphics to help establish a consistent visual identity.
- Website Design and Development: The website component includes sitemap and wireframe development, page design, content writing, testing and launch.
- Web and Domain Hosting: The package includes one year of web and domain hosting, along with domain and SSL configuration.
- Social Media Management and Marketing: Social media services include profile setup, content creation, posting, blog syndication, engagement and advertising.
- Search Engine Optimisation: The SEO component includes a website audit, on-page optimisation, keyword research and content creation.
- PPC Campaign Management: PPC services include keyword research, campaign building, data analysis, bid optimisation and ongoing campaign optimisation.
Together, these services cover several of the core areas a new business should need when establishing its marketing foundation.
How Does the ProcessCorp Startup Package Work?
The process is structured around three stages:
1. Talk With the ProcessCorp Team
The first step is to discuss your business, goals and expectations.
2. Design a Strategy
The next step is to develop a marketing strategy based on the business and its requirements.
3. Monitor the Results
Once the marketing activities are underway, performance can be reviewed and the strategy adjusted as needed.
This provides a process for moving from planning and setup to ongoing marketing activity.
Are Marketing Packages Suitable for Small Businesses?
They can be, particularly when a business needs support across several areas but does not want to manage each service separately.
For a startup, this can be useful when branding, website development, SEO, social media and advertising all need to be established around the same time.
The important consideration is whether the services included are relevant to the business rather than simply choosing a package because it contains more services.
Frequently Asked Questions About Digital Marketing Packages
Q1. What is a digital marketing package?
A digital marketing package is a combination of online marketing services provided as part of a structured solution. The services can include SEO, website development, social media, content and PPC advertising.
Q2. What is usually included in a digital marketing package?
The services vary between providers. Common inclusions are website development, SEO, social media management, content creation and paid advertising.
Q3. Are digital marketing packages suitable for startups?
Yes. A package can bring together several services that a new business should need when establishing its brand and online presence.
Q4. How much does a digital marketing package cost?
Pricing depends on the services included, the scope of work and the requirements of the business. It is useful to compare the actual deliverables rather than price alone.
Q5. Does a digital marketing package include SEO?
It can. ProcessCorp’s Business Startup Marketing Package includes a website audit, on-page optimisation, keyword research and content creation as part of its SEO services.
Q6. Can website development be included?
Yes. Website development can form part of a broader marketing package, particularly for startups that are building their online presence from the beginning.
Build Your Startup’s Marketing Foundation With ProcessCorp
Launching a business requires more than one marketing activity. Your brand, website, search visibility, social media and advertising can each serve a different purpose.
A digital marketing package can bring these services together under a structured strategy, giving a new business a clearer path from initial setup to ongoing marketing.
If you’re preparing to launch a business, explore the ProcessCorp Business Startup Marketing Package to see how the services can support your next stage.
Written by the ProcessCorp digital marketing team.
